![]() USA.įor anyone in the marketing business or anyone thinking of taking up a career in marketing, or looking for ways to improve their business, can I recommend Pete Jeans’s book “The Art of Strategic Marketing War -Pearls of Wardom”. “Pearls of Wisdom” a short quick read with strategic marketing insights that last long-term. This book puts you on the path to victory.Ĭharles Croucher. The ebook will also appeal to human resources leaders driving career development and professional education as a strategy to retain talent in their organisations and CEOs and general managers looking for marketing education resources, workshops and mentoring guidance to reduce staff churn.Ĭonceptually, Pete Jeans has taken the most trusted playbook in history and turned it into a guide to maximising your results from millennials as consumers and employees.Īs Sun Tzu said “Victorious warriors win first and then go to war”. “The art of strategic marketing war – Pearls of wardom”, by SMO master marketer and occasional Industry Update contributor Pete Jeans, presents strategic insight and operational pearls of wisdom to accelerate the expertise of current and emerging managers to better meet today’s fast-changing challenges. Maximising results from Gen Y millennials and Gen Xers as consumers and employees is at the heart of a new ebook on Amazon by one of Australia’s acknowledged leaders in strategic marketing. The book captures gems of strategic and operational insight which will be useful for current and emerging managers and leaders when facing or managing issues that are new, ambiguous and challenging.Īustralia’s largest circulation print and online manufacturing magazine INDUSTRY UPDATE published this article recently.Ĭlick through here to read the full article Pete Jeans, CSU Sessional Lecturer, has launched his book ‘The Art of Strategic Marketing War – Pearls of Wardom’. ![]() Maximising results from Gen Y millennials and Gen X’ers as consumers and employees is at the heart of a new eBook on Amazon by one of Australia’s acknowledged leaders in strategic marketing. SMALL eBook delivers large on insight for emerging and current managers Get international career experience early and keep your options open. Have a plan A, B and C… and an education pathway to jump disciplines if you have to. Find half-a dozen niches and be the best you can be. ![]() “That’s why I have written an ebook, called The Art of Strategic Marketing War – Pearls of Wardom to give busy leaders top-of-mind reminders around marketing strategy in an easy-read format.”Ĭompete in everything you do. I’m passionate about reducing staff churn rates through career development and education for Gen Y and Gen X. “I spend my days planning, allocating resources, scheduling, motivating people, monitoring, communicating, reporting, adjusting, smiling, gritting my teeth, pushing through the barriers, celebrating success and learning from critiques.“My leadership focus is about keeping talent and developing leaders. Now a strategic growth project leader and business author, Pete lectures face-to-face and online at CSU and at the MBA School of Business at the Australian Institute of Management (AIM). Pete Jeans has spent his career in marketing, learning, engaging, advising and making money for others.Īfter four decades in business, Pete’s insights for graduates are clear. ![]()
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